The Entrance

Our Mission

Tasteology blends food science and culinary artistry to help brands create market-ready products with unforgettable flavor.

Services

Core Capabilities

Food CPG Formulation

Transform concepts into market-ready products with expert formulation.

Flavor Optimization

Enhance taste profiles to create memorable and irresistible flavors.

Recipe Development

Develop recipes that capture your brand and delight customers.

Vision

The Vision

We bridge the gap between culinary concepts and mass-production reality through molecular precision and artisanal soul.

600+

Business CPG

2500+

Products

165+

Restaurants

Creation Lab

From Idea to Shelf

We've developed over 2500 products for leading brands worldwide. Because we honor every NDA and respect our clients' privacy, we showcase only a curated selection of our work here.

Chocolate Protein Shake

Client: Boost - Egypt

Delicious chocolate protein shake with premium whey protein isolate and natural cocoa. Crafted for optimal muscle recovery and sustained energy release. Features a smooth, creamy texture with no artificial sweeteners or preservatives, making it the perfect post-workout treat.

Fresh Juice Drink

Client: BeBe - United States

Authentic fresh juice drink made with premium fruit concentrates and natural flavors. Features a refreshing blend of apple, grape, and citrus notes with no artificial preservatives or sweeteners. Shelf-stable packaging preserves the fresh taste and nutritional value.

Plant-Based Protein Bar

Client: BON Better - United States

Revolutionary plant-based protein bar with exceptional taste and texture. Formulated with a blend of pea protein, brown rice protein, and innovative binding agents to create a chewy, satisfying snack that tastes like dessert.

Premium Veggie Chips

Client: The GOOD Crisp - United States

Crispy, flavorful chips made from farm-fresh vegetables like sweet potatoes, beets, and kale. Lightly seasoned with sea salt and organic spices for a satisfying crunch without excess calories or artificial ingredients.

Protein-Packed Energy Bites

Client: MiniCrunch - United States

No-bake energy bites packed with plant-based protein, dates, nuts, and superfoods. Perfect for a quick pre-workout snack or midday energy boost without added sugars or artificial ingredients.

Organic Chocolate Bar

Client: BARE - United States

Premium organic chocolate bar made with ethically sourced cocoa beans and natural sweeteners. Features a rich, smooth texture with hints of vanilla and sea salt for a sophisticated taste experience.

Protein Oat Snacks

Client: The Incredible Oat - United States

High-protein oat-based snacks packed with fiber and essential nutrients. Made with rolled oats, plant protein, and natural flavors for a wholesome, satisfying treat that supports digestive health.

Premium Food Sauce

Client: Natra Foods - United States

Artisanal food sauce crafted with organic ingredients and authentic spices. Perfect for enhancing the flavor profile of various dishes while maintaining clean label standards. Shelf-stable packaging preserves the fresh taste and nutritional value.

Organic Fruit Jam

Client: True Jams - United States

Premium organic fruit jam made with locally sourced fruits and minimal processing. No added sugars or artificial preservatives, featuring a rich, authentic fruit flavor that captures the essence of fresh-picked produce.

Freeze-Dried Candy

Client: G-box - United States

Innovative freeze-dried candy that retains the intense flavors and aromas of fresh fruit. Lightweight and crunchy texture with no added preservatives. Perfect for on-the-go snacking with concentrated nutrition and vibrant colors.

Protein Nutrition Bar

Client: Fit&Lean - United States

High-protein nutrition bar with clean ingredients and exceptional taste. Formulated with premium whey protein isolate, fiber-rich grains, and natural sweeteners for a satisfying snack that supports fitness goals and sustained energy throughout the day.

Natural Energy Drink

Client: Mountain Goat Energy - United States

Clean energy drink formulated with natural caffeine sources, B-vitamins, and electrolytes. Features a refreshing flavor profile with no artificial colors or sweeteners. Designed to provide sustained energy and mental clarity without the crash.

Protein Energy Balls

Client: Fitzy - Saudi Arabia

Delicious protein-packed energy balls made with wholesome ingredients like oats, nut butter, and plant-based protein. Perfect for pre or post-workout fuel with natural sweeteners and no artificial additives. Convenient grab-and-go nutrition in every bite.

Hydration Powder

Client: Savory Punch - United States

Advanced hydration formula designed to replenish electrolytes and support optimal hydration. Formulated with essential minerals, vitamins, and natural ingredients to enhance performance and recovery. Clean, refreshing flavor with no artificial colors or preservatives.

Protein Gummy Bears without Sugar

Client: Happi Bites - United States

Innovative protein-packed gummy bears crafted without added sugar. Formulated with premium protein sources and natural sweeteners to deliver a guilt-free treat that supports your nutritional goals. Soft, chewy texture with vibrant fruit flavors that kids and adults love.

Matcha Almond Milk Drink With Nootropics

Client: Matchisma - Sweden

Revolutionary matcha beverage blended with nutrient-rich almond milk and cognitive-enhancing nootropics. Carefully formulated to provide sustained energy, mental clarity, and antioxidant benefits without the jitters. Smooth, creamy texture with authentic ceremonial-grade matcha flavor.

Midnight oats

Client: Lunar - Malaysia

Innovative overnight oats specially formulated for nighttime consumption with sleep-enhancing ingredients. Features a blend of whole grain oats, melatonin-rich tart cherries, and calming botanicals to support restful sleep while providing sustained nutrition.

Oral Dissolving Films

Client: Velo - United States

Cutting-edge oral dissolving films delivering precise nutrition doses with rapid absorption. Ultra-thin, portable strips that dissolve instantly on the tongue, providing convenient delivery of vitamins, supplements, and functional ingredients without water.

Overnight oats

Client: Ono - Canada

Premium overnight oats crafted with Canadian-grown grains and locally-sourced ingredients. Features a creamy texture with balanced macronutrients and superfood additions for a nutritious breakfast that supports digestive health and sustained energy.

Caramel chews

Client: Shoyu Swirl - Hong Kong

Artisanal caramel chews inspired by traditional Asian confectionery techniques. Rich, buttery caramel with subtle soy sauce notes creates a unique umami-sweet flavor profile. Soft, chewy texture with premium ingredients and no artificial additives.

Vine-Cola

Client: Vine-Cola - Lebanon

Distinctive cola beverage featuring regional Lebanese grape varieties and Mediterranean botanicals. A unique twist on the classic cola flavor profile with natural sweetness from grape concentrate and traditional spice blends for an authentic Middle Eastern taste experience.

Natural Energy Drink

Client: Elemental - United States

Premium natural energy drink with clean, functional ingredients. Carefully formulated with natural caffeine sources, B-vitamins, and electrolytes for sustained energy without the crash. Features a refreshing flavor profile with no artificial colors or sweeteners.

Premium Spice Blends

Client: Fire&smock - United States

Artisanal spice blends crafted with the finest quality ingredients sourced globally. Each blend is carefully formulated to enhance flavor profiles in cooking while maintaining authentic taste traditions. Features unique combinations for various culinary applications.

Oat Milk

Client: OAT DREAM - Canada

Premium oat milk crafted with Canadian-grown oats for a creamy, nutritious dairy alternative. Features a smooth, rich texture with natural sweetness and no artificial additives. Perfect for coffee, cereal, or standalone consumption with added vitamins and minerals.

Matcha Oat Milk

Client: Maison - United States

Artisanal matcha latte made with premium ceremonial-grade matcha and creamy oat milk. Features a balanced blend of earthy matcha flavor and smooth oat base, providing sustained energy and antioxidants without the jitters. Perfectly balanced for optimal taste and wellness benefits.

Clients

Trusted By

Press Release

As Seen On

Success Stories

They are not just a group of highly skilled food scientists; they are also a remarkable team. While I've collaborated with various firms in the past, working with them feels distinct. They truly integrate into your team, showing a genuine desire for your success. They go above and beyond to challenge ideas and consistently delivers incomparable outcomes.

★★★★★

Sam - Ottawa, Canada

Tasteology and co. Did a great job bringing our formula to life. The team was patient with our revisions and worked through 2 rounds of samples which were efficiently shipped to us in sufficient quantity. Their managing partner was incredibly proactive with communication and made the process really straight forward. We are so thankful for their expertise.

★★★★★

Maison - Matcha oat Milk - US

Honestly Tasteology are amazing, from their helpfulness a year before I even contracted them to their knowledge about the topic and their very quick responsiveness, every aspect is unmatched. I had to visit the Lab two times for sampling and the team was very attentive and quick with her changes. They are precise with timings and could deliver whatever they say they could. I have multiple products that need development and as an Egyptian that couldn't find a service provider for 1.5 years I'm definitely not going anywhere but here. Thanks for the tasteology team!!

★★★★★

BoosTr-Egypt

Tasteology team are true masters of their craft. Their ability to discover, refine, and harmonize flavors is nothing short of extraordinary. They approach food like seasoned artists—blending creativity, precision, and deep culinary insight to consistently deliver results that exceed expectations. If I ever need new flavors or expert guidance in anything food-related, I already know where to turn. This is the team you want by your side—the real deal, the winning team.

★★★★★

ELC SAVORY

The Tasteology team exceeded all our expectations! Their innovative approach to recipe development and their deep understanding of our market needs helped us create a product that's already receiving rave reviews from our customers. Their attention to detail and commitment to quality is unmatched.

★★★★★

Rachel - San Francisco, California

Tasteology team delivered amazing recipes as per our requirement and was flexible with our feedback. His communication was top-notch, he met all deadlines, and his skills were reasonably strong. I enjoyed working with the team and will likely have additional jobs for them in the future.

★★★★★

Ellie - Texas, US

Result was outstanding. Communication was very smooth. Information is up to date. Thanks to the best remote team of food scientists I worked with.

★★★★★

Jamie - NY, United States

I worked with Tasteology & Co. team for about six months on a technically demanding project. The brief itself was challenging, largely because I was unwilling to compromise on several aspects of the original concept, even when science made parts of it difficult or impractical. Instead of simply saying something couldn’t be done, Tasteology proposed alternatives, tested variations, and iterated through multiple approaches until we landed on a solution that stayed within scientific limits and delivered a product I was happy with. The team worked quickly and efficiently. Responses were often so fast that I felt like I was the bottleneck when I replied hours later. They were consistently available and highly responsive throughout the project. As someone new to the industry, I had ton of basic questions, and their answers were always direct, honest, and practical, which saved me time and helped me avoid unnecessary detours. I’d work with tasteology again without hesitation and would recommend them to anyone looking for a knowledgeable, reliable, and straightforward food science partner.

★★★★★

Hanhee rushing - California, US

Team

The Experts

Charbel Aoun

Managing Partner

Claudia Armor

Co-Managing Partner

Abbey T.

PhD Food Scientist

Dana C.

Food Scientist

Celina A.

Food Scientist

Daniel G.

Food Chemist

Joseph H.

MS Food Scientist

Charles M.

Ops Manager

Elias A.

PhD Research Scientist

Lana N.

Food Scientist

Emma B.

Support Manager

Halie F.

Food Scientist

Pricing

Pricing & Project Milestones

At Tasteology, we believe in transparency, clarity, and mutual success. That's why we've developed a pricing and milestone system that gives you full visibility into your investment and our process.

Starting at $3,500

Our product development projects begin at $3,500, which covers the initial concept formulation phase. This starting price may vary based on product complexity, category-specific needs, or additional services like regulatory reviews or clinical support. Every quote is custom — tailored to your product goals, timelines, and technical requirements.

1. Discovery & Scope

We align on your product vision, technical requirements, target market, and commercialization goals.

2. Concept Formulation (Starting at $3,500)

We develop one or more benchtop formulations using targeted ingredients, with consideration for functionality, cost, and label requirements.

3. Sensory Testing

We conduct in-house or panel-based sensory evaluations to assess taste, aroma, texture, and overall consumer appeal. This helps inform iteration decisions and consumer readiness.

4. Iteration & Optimization

We refine the formulation based on your feedback and sensory results, optimizing for taste, stability, and manufacturability.

5. Scale-Up Support

We assist with pilot trials, connect you to manufacturing partners, and help you prepare for commercial production.

6. Final Documentation

We deliver a complete technical dossier, including final formulation, supplier info, processing parameters, and support documents.

Each stage is quoted transparently, with no hidden fees beyond the agreed-upon scope.

The source of our quality

International Reach

Global Innovation Hub

Beyond our US headquarters, Tasteology operates a network of 27 virtual offices and partners worldwide. We specialize in cross-border product adaptation, helping US brands enter the Middle East & GCC markets, and vice-versa.

Our Operations

• GCC Regions
• European Markets
• MENA Expansion
• Global Ingredient Sourcing

Expert Food Scientist Consulting & CPG Formulation

In the competitive landscape of the Consumer Packaged Goods (CPG) industry, success is built on the foundation of scientific precision and culinary excellence. Tasteology offers specialized food scientist consulting services designed to take your product from a mere concept to a market leader. Our food CPG formulation process is meticulously crafted to ensure that every ingredient serves a purpose, optimizing for flavor, shelf-life, and cost-efficiency.

Whether you are a startup looking for market-ready food product development or an established brand requiring flavor optimization services, our lab-tested approach delivers results. We specialize in clean-label conversions, functional food development, and scaling recipes for co-manufacturing environments. By leveraging advanced food chemistry and sensory science, we ensure your product not only tastes exceptional but also maintains its integrity throughout the supply chain.

Frequently Asked Questions

What does Tasteology & Co do? ▼

Tasteology & Co is a science-led food innovation and formulation studio that helps brands create and launch culinary products, from concept and recipe formulation to flavor optimization, functional ingredient solutions, and market strategy.

Who are your clients? ▼

We partner with food & beverage startups, established CPG brands, chefs, and founders who want to develop high-quality, clean-label, commercially viable products.

Where do you operate? ▼

We serve clients globally, with labs and partners across multiple regions. Our headquarters and consultancy reach include the Middle East (Beirut), Americas, Europe, and beyond.

Do you help with packaging and branding too? ▼

Yes, we can support the full development process, including brand and packaging guidance (depending on the project).

How do I start a project with Tasteology? ▼

Reach out through our contact form or email to discuss your concept. We’ll schedule a discovery call to understand your goals and offer a tailored plan.

Do you sign NDAs? ▼

Yes, we work under professional non-disclosure agreements and protect client recipes and proprietary information.

What’s the typical timeline for product development? ▼

Timelines vary depending on complexity, but most formulations range from 4–12 weeks, including testing and refinement.

Can you help with functional foods or specialized nutrition products? ▼

Yes, including low-sugar, plant-based, functional beverages, fermentation systems, and products with enhanced bioavailability.

Do you work with startups as well as established brands? ▼

Yes, we support companies at all stages, from early concept through full product launch.

Free Consultation

Free 30-Minute Consultation

Book a complimentary consultation with our food science experts. Discuss flavor innovation, food formulation needs, and discover how Tasteology can accelerate your product development.